OUR Expertise

KITA excels at the two most important roles entrusted to a PR & Communications agency: brand awareness and reputation management.

Our team has years of experience helping develop and promote unique and powerful stories for sports organisations across all sectors, setting the bar for others to follow in the process.

Our expertise lies in content creation (speeches, press releases, annual reports, corporate messaging and tenders, etc.), campaign strategies, brand narrative and positioning, digital communications, event communications and management, and media and stakeholder relations – all individually tailored to best meet the needs of each client.

KITA Communications is the answer if your organisation wants to enhance and improve its presence within the global sports industry while doing so in a structured, low-risk and professional manner.

BRAND AWARENESS

  • Communications Campaigns

    We are experts in the drafting and execution of communications plans for short-term projects or long-term campaigns, each individually tailored to our clients’ needs. Our successes include the delivery of campaigns for the Olympic Games Tokyo 2020, the European Games Minsk 2019, and the 2018 Youth Olympic Games in Buenos Aires, among many others. Our strategies have also helped clients attain sport’s Holy Grail – inclusion on the programme for the Olympic Games.

  • Storytelling

    We tell an organisation’s stories in engaging, inspiring and creative ways using unrivalled original content that we deliver quickly and accurately for immediate impact. Our long-standing track record includes speechwriting for some of the biggest names in the world of sport, drafting and placing press releases with leading global media outlets, and winning prestigious corporate awards for our clients.

  • Content Creation

    Need a State of the Union Address for your President? We’ve got you covered. A press release on that game-changing partnership you just inked? Ditto. How about some lines to take for that interview you have tomorrow? Likewise. We also excel at video scripts, annual reports, social media posts, Q&As, pitches and presentations, internal communications and more.

  • Editing & Quality Control

    One of our greatest strengths is our attention to detail. We believe that it doesn’t matter how strong your messaging is — if it’s riddled with mistakes, you will always be seen in a bad light. KITA takes great pride in ensuring exceptional content that is error-free, regardless of platform.

  • Awards & Rankings

    KITA works closely with clients to develop award submissions that expertly tell the story of the organisation, its products or other aspects of the business. In the past we have helped clients win a succession of prestigious awards, including a Cannes Corporate Media & TV Award.

Reputation Management

  • Crisis Communications

    We take a “hope for the best, prepare for the worst” approach to our clients’ reputations. We anticipate and define the risks, identify the impact on stakeholders, and develop strategies and messaging to mitigate any repercussions. We also provide crisis scenario workshops that are particularly useful for senior managers ahead of events.

  • Media Relations

    Fostering cordial relations with the media is key to successful communications. Providing journalists with timely, truthful and useful information is essential, and KITA has a long track record of success in this area. Likewise, ensuring that the media is properly taken care of at events with the basic essentials – free wifi, work stations, access to spokespeople, etc. – goes a long way to mitigating bad press.

  • Interview Management

    Excellent preparation is the key to any successful interview, and KITA helps our clients put their best feet forward when in the public spotlight with a range of techniques, including media training, the drafting of expected questions and suggested answers, and the overseeing of interviews to ensure the client is not only comfortable but in control during exchanges with the media.

  • Stakeholder Management

    We manage relations and communications with internal and external stakeholders at the international level, including Olympic constituents, non-governmental organisations, governments, UN agencies and EU institutions. Our unique knowledge of the Olympic landscape allows us to readily identify and contact key players, prepare impactful engagement strategies, and provide content and messaging that make a difference.

  • Extensive Contacts

    Over the years, our team has forged a great number of meaningful relationships with representatives of NOCs and IFs, athletes, the world’s leading journalists, and movers and shakers at all levels of the International Olympic Committee and Olympic Movement.